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Designer by day, storyteller by choice.

I'm Sonali, a UX designer and strategist currently based at Autoliv, where I solve complex interaction problems for industrial and automotive systems.

With over a decade of experience, I've navigated the intersection of human psychology and digital interfaces. My work is defined by a commitment to clarity, accessibility, and aesthetic rigor. I believe that the best designs are the ones that feel inevitable—simple, intuitive, and deeply functional.

My journey in design has been driven by a curiosity about how people interact with technology and how that technology can be made more human. Whether I'm working on data-heavy dashboards for manufacturing or mobile experiences for healthcare, my goal is always to create tools that empower users rather than frustrate them.

I specialize in user research, design systems, and visual strategy. I thrive in collaborative environments where I can bridge the gap between business objectives and user needs, ensuring that every design decision is backed by data and empathy.

Connect with me

Professional portrait of Sonali Chobhe

My Core Expertise

Data-Driven Design

Leveraging user research and analytics to inform intuitive product decisions.

User Research

Deep diving into user behaviors to solve complex interaction problems.

Design Systems

Building scalable components for cross-platform consistency.

Visual Strategy

Crafting high-impact visual languages that align with business goals.